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LY-W-04 · Design · 2025

Tea Brand Visual Proposal

Packaging, collaterals, and online art in one tone.

Year2025
ClientNew consumer
Scope42 pages
TagsBrand / Packaging / Collaterals

Name, color, paper feel, and photography direction in one booklet. Not logo-first then collage. For the stage before channels scale, when the look still needs locking.

What's in the proposal

  • Naming and key visual direction
  • Pack structure and paper suggestions
  • Online hero and collateral rules

Deliverable is a discussable proposal, not locked print files.